Brazilian promoter reveals interesting new illustrated Simple Plan concert poster

December will mark Simple Plan’s grand return to Brazil since their last time in this country in 2012 and the band will be visiting four cities: São Paulo, Belo Horizonte, Rio de Janeiro and Porto Alegre.

The shows in the middle of this Brazilian tour – in Belo Horizonte (Dec 8th) and Rio de Janeiro (Dec 9th) have their own promoter – the organization Queremos – which has now revealed a brand new poster that is supposed to accompany the promotion of these two shows in Brazil. And while usually, the band’s concert posters are generally unified under the same corporate identity design (tour logo, unified color scheme, band photo, band font) – the promoter has decided to release their own illustrated poster for this occasion. See it below:

As you can see, the poster features a drawing of a girl in a green “SP” cheerleader’s uniform, riding a skateboard upside down and holding a megaphone. The image sort of reminisces the ‘I’m Just A Kid’ music video (skateboarding, cheerleaders) but at the same time by using the particular color scheme, the poster obviously hints on the partnership with the Heineken brand, who is the main sponsor of these two SP shows in Brazil (as stated in the bottom right corner of the poster).

What do you think of this unconventional concert poster?