{"id":7903,"date":"2012-11-01T12:12:19","date_gmt":"2012-11-01T11:12:19","guid":{"rendered":"http:\/\/www.simpleplan.cz\/en\/?p=7903"},"modified":"2012-11-01T12:35:46","modified_gmt":"2012-11-01T11:35:46","slug":"press-release-confirms-this-song-saved-my-life-to-be-simple-plan-mtv-exits-video-more-details","status":"publish","type":"post","link":"https:\/\/www.simpleplan.cz\/en\/index.php\/press-release-confirms-this-song-saved-my-life-to-be-simple-plan-mtv-exits-video-more-details\/","title":{"rendered":"Press release confirms This Song Saved My Life to be Simple Plan & MTV EXIT’s video + more details"},"content":{"rendered":"

\"\"The previously announced news<\/a> about “This Song Saved My Life”<\/b> being the new music video from the production of MTV EXIT and Simple Plan has just been confirmed in the press release<\/b> I received from MTV EXIT.<\/p>\n

The video will air on November 2nd<\/b> on MTV Asia and it will also be available on www.mtvexit.org<\/a> on November 5th<\/b>. <\/p>\n

Below you can read the full release:<\/p>\n

Sydney\/Singapore \u2013 1 November 2012:<\/i> Today, MTV EXIT (End Exploitation and Trafficking) and Canadian rock band Simple Plan, in partnership with USAID and Walk Free, announce the exclusive premiere of a music video that dramatically highlights the dangers and impact of human trafficking<\/b>. The video will be broadcast on Friday, 2 November across MTV SEA, MTV Japan, MTV Korea, MTV Taiwan and MTV Vietnam on-air and online at www.mtvasia.com.<\/p>\n

Produced for the track \u201cThis Song Saved My Life\u201d from the album \u201cGet Your Heart On!,\u201d the powerful lyrics were crowdsourced from Simple Plan\u2019s fans on Twitter with a handful of fans invited into the recording studio to contribute vocals on this ground-breaking collaboration. Following the exclusive premiere on MTV ASIA, the \u201cThis Song Saved My Life\u201d video will be released globally across all of MTV\u2019s platforms in 168 countries, which reach more than half a billion households worldwide<\/b>.<\/p>\n

The Simple Plan music video represents an innovative and creative way to fuse musical content with MTV\u2019s pro-social messaging. \u2018Freedom comes from knowledge,\u2019 is the powerful message of the gripping four-minute video that takes viewers inside the emotionally charged story of young people trapped and forced to work in a textile factory set in Asia<\/b>. The young victims suffer abuse among horrendous conditions. Seemingly, all hope is lost until one of the workers hatches a plan that ultimately brings freedom for all the young workers in the factory and justice to the factory operators.<\/p>\n

The Simple Plan music video is the fourth in a series of award-winning collaborations to amplify the dangers and impact of human trafficking that launched in 2008 with Radiohead for the track \u201cAll I Need,\u201d followed by a video with The Killers in 2009 by David Slade (\u201cTwilight: Eclipse\u201d) for the song \u201cGoodnight, Travel Well,\u201d and the 2010 \u201cMK Ultra\u201d video with Muse.<\/p>\n

\u201cWe are very proud to team up with MTV EXIT in their ongoing campaign to end human trafficking and exploitation. Helping out young people in need is the central mission of our own charitable efforts with the Simple Plan Foundation and this collaboration with MTV EXIT gives us a chance to get involved and try to make a difference,\u201d<\/i> said Simple Plan.<\/p>\n

\u201cLast May, we had the privilege to travel with the MTV EXIT team to Sapa, Vietnam to shoot a documentary on victims of human trafficking and got to witness first-hand the absolutely devastating impact these horrible crimes can have on young people. We hope that, together with our fans, we can help bring awareness about this difficult situation and that this music video can help MTV EXIT and other great organizations working in the region to empower young people with knowledge,\u201d<\/i> said Simple Plan.<\/p>\n

The \u201cThis Song Saved My Life\u201d video was conceived by and produced with the generous in-kind support from 18 Feet & Rising Sydney and Curious Film. The strong images provide dramatic insight into the realities of trafficking, in particular the trafficking of children into forced labour while presenting a message to viewers about how people can help to end exploitation and trafficking.<\/p><\/blockquote>\n

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