Back in 2005, The Coca-Cola Company started a new ad campaign called ‘Make It Real’, which replaced the original ‘Real’ campaign for Coca-Cola from the brand’s previous years. ‘Make It Real’ targeted younger audience: teenagers and young adults by showing clips that resonated with them on a more deeper level: by making the brand more integral to the young person’s life and more relatable.
In this campaign, which was created by the NY based Berlin Cameron advertising agency, among many other spots, one in particular stands out for the Simple Plan fans. The clip depicts through a very real-life-looking footage a story of a group of young people who head out on the road to have an adventure, record music, film themselves and just have fun. And while all the activities in the clip certainly helped in targeting the right audience, the addition of Simple Plan’s song ‘Shut Up’, very popular in those years, as the SNGA album was released just a year prior to that, made the clip even more relatable.
Check out the video of this clip of a Simple Plan song in this Coca-Cola TV spot that our colleagues over at SPB dug up: