Ever since his brother Jay has been through cancer, Pierre Bouvier from Simple Plan has been very interested in helping out various cancer charity programs and campaigns. His latest involvement is with the Nez Pour Vivre foundation, which helps young adults between the ages of 18-35 living with cancer. The Nez Pour Vivre foundation is currently running a campaign with a goal of reaching 1 million dollars between October 1st 2015 and October 1st 2016 with proceeds going to cancer research.
To do this, the Foundation has sought out the help of over 200 personalities: artists, public figures, athletes, business leaders to support the campaign by taking a selfie while wearing a red nose, publishing it on their social media profiles and inviting their fans to do the same. The red nose can be purchased for $2 at many of the Foundation’s partners’ stores, such as Tim Hortons, Jean Coutu, Archambault, Party Expert, Rossy, KFC, VitroPlus and Giant Tiger.
After registering on the Foundation’s website, the selfie-takers can also win some interesting prizes – one of which is a performance of Pierre Bouvier at one chosen high school [in Canada]. More info can be found here.
Check out Pierre’s red nose picture, which he posted on Instagram last night:
