Today we commemorate the 5th anniversary since the release of Simple Plan’s third studio album – “Simple Plan”. The album came out on February 12th 2008 and featured 11 songs – most notably “When I’m Gone”, “Your Love Is A Lie” and “Save You”. For the band has this album been the tougest to write, as both Chuck and Pierre went through a writer’s block mostly due to family and relationships issues.
After the record was done, the band announced the first single “When I’m Gone” after a viral campaign on MySpace that signalized their return to the scene on October 29th 2007, when the band streamed a live webchat. Soon after that, the band revealed the first version of the album’s cover, which spurred mostly very negative reactions from the fans. And while Pierre at first released a blog on MySpace defending the artwork, a couple days later the band decided to leave it up to the fans to choose which artwork they would like on the cover of Simple Plan’s new record – the choice being between the first not-well received version and a black-and-white picture of the band. Needless to say that the fans chose the black-and-white option.
The closer we were getting to the release date, the band kept releasing more surprises under the SP wheel on SimplePlan.com, which included new lyrics, photos and special videos about each of the songs.
While it wasn’t Simple Plan’s most successful album, it definitely got the band a legion of new fans, who fell in love with the meaningful and emotional lyrics that this album has produced.