Le Support, formerly known as the Quebec Foundation for Intellectual Disabilities (FQDI), is a foundation currently celebrating 25 years of trying to help people with intellectual disability and their families. This organisation’s main focus is gathering financial aid by reselling used clothing and household utilities, donated by the people of the Quebec province.
With a brand new name, Le Support has also came up with a brand new campaign to encourage more people into donating their clothing to the charity. The campaign, created by the Bleublancrouge marketing agency, focuses on simple-looking posters that feature the names of well-known personalities of the Quebec area and their stripped down gown lyring on the floor. “The tone of the campaign is surprising and thought-provoking. Le Support distinguishes itself from its competitors, while also encouraging Quebec people aged 25 to 54 years to donate their clothing and household items,” said Maxime Paiement, copywriter at Bleublancrouge.
Personalities that lent their names (and clothes) to this campaign are Laurent Paquin, Virginie Coossa, Jean Airoldi and also our very own Jeff Stinco from Simple Plan. You can check out all of the campaign’s posters here and Jeff’s can be found in high quality in the gallery:
