The West Shefford micro-brewery, which was founded by Jeff Stinco, Martin Proulx and Éric Lefrancois in 2012 and since then it’s beer has been available in some of the owners’ restaurant establishments, has now launched their product in the form of a beer can. The West Shefford beer cans – available in three types – [see the preview on the left], which were designed by Fred Jerome (Simple Plan’s graphic designer), will soon be available in over 2500 stores in the Quebec province.
Last night, West Shefford held a special launch event of these new design beer cans at Lorbeer (one of Jeff’s establishments in Montreal). Check out a picture of the three owners from the launch party:
