At the launch of West Shefford’s beer cans it was not only attended by Jeff Stinco from Simple Plan, as one of the owners of the brewery, but his fellow colleague David Desrosiers was there as well to support his friend’s launch.
Check out the pictures featuring the two of them from the Wednesday night:
The West Shefford micro-brewery, which was founded by Jeff Stinco, Martin Proulx and Éric Lefrancois in 2012 and since then it’s beer has been available in some of the owners’ restaurant establishments, has now launched their product in the form of a beer can. The West Shefford beer cans – available in three types – [see the preview on the left], which were designed by Fred Jerome (Simple Plan’s graphic designer), will soon be available in over 2500 stores in the Quebec province.
Last night, West Shefford held a special launch event of these new design beer cans at Lorbeer (one of Jeff’s establishments in Montreal). Check out a picture of the three owners from the launch party:
A day since the annual Simple Plan Foundation benefit event has passed and various media sources now keep posting their photos from the event. Thanks to Confront Magazine and Hollywood PQ you can now check out some of the professional shots from the event and also thanks to Gillian and Benji I have also added some pictures taken by these fans. Check out the pictures from the benefit event and from the press conference below:
Saying that this year’s Simple Plan Foundation benefit event was a success would be an understatement. Not only has the event been sold-out for weeks now, the band also announced the highest amount of donations – over $300 000, which will be going to various charitable organizations dealing with youth, including for example Montreal’s Children Hospital ($15 000). In total since the beginning, Simple Plan Foundation has raised over 1.5 million dollars for a good cause.
During the announcement of this year’s donations at a press conference that preceeded the event, Jay Bouvier, Pierre’s brother, who’s struggle with cancer led Pierre to write the song “Save You”, appeared on the stage with the band and gave a testimony on the Foundation’s contribution to the Maisoneuve-Rosemont hospital.
Check out the following video from CTV Montreal that features a report about this event and also Pierre, his brother Jay and his parents talking about the Simple Plan Foundation:
After the attendees of the benefit event were let in, they had the opportunity to take part in a silent auction (including such items as signed Mark Hoppus bass or shoes signed bz members of All Time Low), take a picture with the band and later on also attend a concert of Marie-Mai and then finally Simple Plan. Simple Plan’s performance included songs such as Jet Lag (feat. Marie-Mai), Perfect, Lucky One, The Rest Of Us and also introduced a brand new song called “Boom”, which they performed acoustically [click here to watch a video of this song].
Check out the first pictures from the event and also from the soundcheck in the gallery:
Before today’s Simple Plan Foundation benefit event starts, Simple Plan held the annual press conference, in which they announced this year’s donations to various charities. Check out the first pictures from the press conference:
